This new chapter underscores our commitment to community growth, investment, and revitalization in the Pittsburgh region.
Pittsburgh, PA — Penn Cove Group (PCG), formerly PCG Capital, a leading Pittsburgh-based real estate development and investment firm, proudly unveiled its refreshed brand today. Founded in 2006 by the late Brian Shanahan, CEO Karen Shanahan and President Justin Kaylor, PCG has built a reputation for investing with integrity. Its original investments in real estate, sports and recreation, and payment processing systems established the company as an excellent partner for entrepreneurs. The updated brand honors its legacy by maintaining trusted real estate and capital funding services while introducing impact investing. Penn Cove Group’s new chapter brings its vision to the forefront: to drive transformation through investments that lead to meaningful change and long-term value to the community.
Maintaining shared values is central to PCG’s mission with its core values of integrity, community empowerment, long-term vision, inclusion, and collaboration. CEO Karen Shanahan emphasizes the importance of a company culture that heeds its values. “At Penn Cove Group, we’ve always believed that each of our investments should create both an immediate and long-lasting impact on communities. This brand refresh is not just a new chapter in our story—it’s a promise to remain a community-rooted firm dedicated to building a stronger, more vibrant future for the Pittsburgh region,” she says. Penn Cove Group’s updated visual identity affirms the company’s direction. The updated logo is both timeless and symbolically rich. Whether interpreted as buildings or a financial chart, the Penn Cove Group logo reflects growth and reliability.
Penn Cove Group’s first impact investing act was establishing the PCG Impact Fund to bolster small businesses in Pittsburgh. In November 2024, PCG committed $250,000 as an initial investment with Honeycomb Credit, an innovative platform that connects small businesses with investors. Of the partnership, President Justin Kaylor says, “At PCG, we believe that small businesses are the backbone of our region’s economy. By investing in them, we’re supporting their growth and strengthening the communities they serve.” These efforts are a natural extension of PCG’s community-mindedness and identity.
Leadership remains focused on our current portfolio companies, real estate development projects and capital funding while refining and expanding its impact strategy in 2025, staying true to its community-centered values.
About Penn Cove Group
Penn Cove Group (PCG) is a Pittsburgh-based firm specializing in ethically investing in real estate development, capital, and impact-driven projects. With a commitment to operational excellence and community partnerships, PCG works to build vibrant communities and foster long-term, sustainable growth. Under the leadership of President Justin Kaylor, PCG is dedicated to investments that directly benefit the region’s businesses and residents.